What is the purpose of theories? Focus attention on particular concepts, clarify observations, predict communication behavior, generate personal and social change. They can illuminate an aspect of your communication so that you understand the process much more clearly theory also can't hide things from your understanding or distort the relative importance of things. Stereotypes are predictable depictions that reflect (and sometimes create) cultural prejudices Theories Provide an abstract understanding of a process. Not wearing a mask with "my body my choice" Criticisms of Mass Media's Influence on Culture Political ideologies our believes about who should hold the greatest power within a culture. Determining what others think of us, and what people like us think of others.Įx. Learning what in who counts on our world, and why. Reasons for how the mass media influences culture Identifying and discussing codes of acceptable behavior. Society is a large number of individuals, groups, and organizations that live in the same general area and consider themselves connected to one another through the sharing of a culture. Subcultures are groups with habits that many people consider odd and unusual but not threatening to more general way of life. How do the mass media influence culture? Culture is the ways of life that are passed onto members of a society through time that keep the society together. Herta Herzog In 1944, interviewed US radio soap opera listeners to find out why they tuned in How and why do we use mass media in our daily lives? Theory of uses and gratifications. There are two types of research, primary and secondary. It is planned, systematically implemented, reported, and encourages replication. Kids have fun learning from Sesame Street but when they get into a classroom they do not have the same experience. COVID disinformation, **** it won't cut it campaign How to evaluate a theory Accuracy, practicality, consistency, acuity, succinctness Education as entertainment (EET) Entertainment education television. Prosumer producer + consumer media literacy The ability to apply a crucial thinking skills to the mass media, thereby becoming a more aware and responsible citizen, parent, voter, worker, in our media driven society. Tweeting about the game during the super bowl. Music that you can share across multiple devices. Mass communication the industrialized production and multiple distribution of messages through technological devices Media Convergence Convergence takes place when products are typically linked to one medium and show up on many media.
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